This is laugh-out-loud funny, I promise you: Brand Autopsy: Marketing Masterpiece Theatre [3]. Just click on the "Building Strong Brands" link under the Playbill to download the short recording, a dramatic reading of David Aaker's book "Building Strong Brands". Be sure to listen to the whole thing or you'll miss the joke - it's under 4 minutes. It serves as a potent example of mind-numbing, brain-twisting, soul-sapping marketing language. Thank you John Moore for making me laugh.
Tag: marketing
That was worth a chuckle... reminded me of another very funny "dramatic reading" I have in my possession. Check out http://members.aol.com/axeljeff/sound/thereflex.mp3 ... it'll take you back to the DHS days.
(sorry 'bout the sound quality... had to go from my turntable to my PC and then run some crazy noise reduction program on it)
Posted by: Jeff Axelrod | September 01, 2005 at 11:05 PM
Katherine, I enjoyed your post, and I also really think you'll get a kick out of the links within my 9/17/05 blog post on "Advertising & Marketing Jargon"
http://www.brokerblogger.com/brokerblogger/2005/09/advertising_mar.html
Bill Kelm
Posted by: Brokerblogger | September 20, 2005 at 06:38 AM