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July 29, 2005



Just found a cool way of "meeting" the guy who wrote the book on "The Experience Economy"
There's a free webinar on August 18, wher Joe discuss experience marketing and explore how companies areusing the power of experiences to differentiate from competitors and engage customers

In his book, Pine discusses how smart companies are staying competitive by
learning to wrap high-value experiences around their products and services. In this
seminar he will discuss the importance of creating experiences that connect with
customers in an inherently personal way and keep them engaged, informed, and coming back
for more.

For anyone wanting to attend, here are the details:
What: The Experience Economy and Its Impact on Your Business
Who: B. Joseph Pine II, co-founder of Strategic Horizons and co-author of
Experience Economy: Work Is Theatre & Every Business a Stage"
When: Thursday, August 18, 10:00—11:00 am, Pacific Time
Where: For more information or to register for the web seminar, go to:

The first 100 people to attend this web seminar will receive a copy of
selling book, "The Experience Economy: Work Is Theatre & Every Business a

Kevin "I-guy"

We have just returned from thinkAbout 2005 in Keystone. One word... Increditable.. Truely these gentlemen understand the world of experiences and the Experience Economy. The "Day 0" event was insirational to say the least. Starizon, a thinktank facility based upon Pine and Gilmore's insights and design, is the most focused environment to discover and explore what you have to offer or define who you are. As a developer and guide in brand alignment and refocusing sessions for financial institutions, I was energized both in myself and in the programs we have created based upon the wisdom of these leaders. The following two days surpassed my expectations, even when Mother Nature added her own experiences. If you want to discover, understand and apply the principles of the "Experience Economy" you need to invest in this retreat. No book, one day session or spin-off programs match the power of this program, nothing.

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