Burger King and C**ks

Okay, Crispin, Porter & Bogusky.  You got me.  I can't help but mention Burger King's promotion of their new Chicken Fries by tying in with the clearly fictitious band Coq Roq (pronounced cock rock, in case you weren't sure).  Did you really think putting www.coqroq.com at the bottom of your national television advertising was in good taste?  Did you really have no idea the site would read "Groupies love the Coq"?  Of course you didn't.  That's why you did it.  Because you know it will create controversy and buzz.  Aren't you clever.  Thank God my four-year-old son can't read yet. 

The more I think about it, I think Burger King really sucks.  So maybe the whole idea is appropriate after all.

Tag: marketing

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