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« Please Leave The Stage | Main | A Whole Lot Better At Whole Foods »

February 04, 2005

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erik hauser

Word of mouth advertising. I find this term to be a misleading termeven though I use it on a daily basis. When one hears the word advertising, one assumes that it is being paid for. Word of mouth advertising is authentic,honest communication that is a BYPRODUCT of good marketing campaings and quality products. WOM can't be paid for. Paid WOM is not authentic. I wish someone would tell the folks at BZZAgent that,a nd theri clients. Everytime they pay someone for their version of WOM marketing, they are putting that brand at risk. What they do is selling, not advertising. It is deceptive, and it puts people on the defensive. The companies taking part in this type of paid WOM will suffer. Each day.their brands lose their authenticity and luster

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