Don't Worry, Be Crappy

I like the gist of Steven Streight's post about the "Don't Worry, Be Crappy" style of marketing. Essentially, it's the concept of putting a product out regardless if it's good enough yet for the consumer, and then using the money you made on those poor, unknowing suckers to provide patches and fixes to the product later on down the road. According to Steven, this theory was discussed in the book "Rules for Revolutionaries" by Guy Kawasaki.

Friends, this is decidedly not Decent Marketing. I couldn't possibly sleep at night if I did something like that. What is it about being revolutionary that some people think means you can just forget about being a stand-up human being? According to www.wordreference.com, a revolution is a drastic and far-reaching change in ways of thinking and behaving. What we need is a drastic and far-reaching change away from the "don't worry, be crappy" kind of thinking, and a move toward better behavior in business and marketing. It really isn't all about money. Anyway, check out Steven's post.

Tag: marketing

Comments

[Michele]

AMEN! Your comments are right on in my experience. Consumers rightfully misjudge all of us because of a handful of indecent marketers.