My Photo


Blog Search Engine


Get Blogs

  • Find Blogs in the Blog Directory

« Ebayfabulous | Main | Honest Manipulation & Word of Mouth Marketing »

November 18, 2004


Tom Asacker

You're right. Nothing new. Even the "emotion leads to action" bit. Here's the quote:

"The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions. Donald Calne, neurologist.

I'm with Johnnie Moore on this one.

erik hauser

I was there as well. The man spent an hour speaking about experiential branding. He simply threw a bunch of hearts on everything. I found it very odd that a man said brands are dead, and then spoke for an hour on his branding methodology. I found it even more odd when he would tell brand managers that the brands weren't theirs, but that the brands belonged to the people. SO.... how the hell can he be the one to declare them DOA. The scale he used is in many of books. In the other books they simply used the x and y axis and not cute little hearts. If it sells sells books

Andy Havens

Brands are dead? It must be so, as we are still having something of an economic "breather." I'd call it a recession, but someone in the government would find me and poke me with a sharp stick. I teach history of advertising, and one thing can be seen throughout; during hard times, ad agencies' feet are held to the fire by their clients and all the "soft" stuff (art, creativity, branding, etc.) gets dropped, and the hard stuff (direct marketing, research, analysis) gets pumped up. When the market comes back and we're flush with investment capital, brand will be back again. Circle of life, circle of cash.

Maybe we'll even call it something dumber than "love marks." But I doubt it. Love marks. And we wonder why the rest of the world thinks Madison Avenue is out of touch with "regular folks."

The comments to this entry are closed.


  • Google AdSense