For those of you who don't know how to join the new International Experiential Marketing Association (if you haven't, what are you waiting for???!!!), here's what you do:
Go to www.smei.org (the umbrella organization for IXMA is Sales and Marketing Executives International) and become a member. It's $135 to join both. Benefits include invitations to experiential marketing-related conferences and networking events, free subscriptions to IXMA's monthly newsletter and SMEI's Marketing Times, and even an experiential marketing awards competition (the details of which are forming now).
If you have any direct or peripheral interest in experiential marketing, you should join this group not so much for the newsletters and events but for the fact that you'll find in IXMA a group of smart, curious marketing people who are interested in sharing ideas and working in concert to become more effective marketers.
i couldn't agree more :)
Posted by: erik hauser | September 17, 2004 at 12:33 PM
great people, great discussions, great ideas.
Posted by: max lenderman | September 20, 2004 at 06:11 PM
Great News !!!!!!! http://www.IXMA.org is up and running
Posted by: erik hasuer | September 25, 2004 at 04:47 PM