If you'd like to weigh in on which company deserves Fast Company's first annual Customer Experience Award, check out the Fast Company Customer Experience Awards . According to their website, "Fast Company believes that there should be due recognition -- and reward -- for creating a rich customer experience, for focusing on consistently excellent customer service, and for putting customers first." In the October issue, they'll focus on what the best companies are doing to create rich customer experiences.
They've designed a quick survey that will ask you a handful of questions about some companies you may have experienced recently. The companies in the survey were selected after FC consulted a panel of experts in the fields of customer service and customer experience. Your vote will help FC determine which companies are worthy of the inaugural Customer Experience Awards. So for all of you who harp on the bad experiences out there (and we know there are many!), here's a chance to recognize some good work for once. I put my vote in for Chick Fil A -- I love that place! The quality of the people is consistent (clear, upbeat & well-mannered), the quality of the food is consistent (hot & yummy), the quality of the place is consistent (clean & bright) and they have values that they maintain in every thing they do.
Tag: marketing
Cold Stone Creamery maybe is not large enough of a chain to gain enough votes to win an award like this, but they are actively moving their company ahead to sell an experience rather than just ice cream. (i.e. they train their employees to sing when tipped). Truly a unique ice cream experience and with the number of stores opeing around the country, it looks like ColdStone aims to transford the idea of buying ice cream like Sratbucks did to coffee. (When you think "ice cream", they want you to think "cold stone" and are doing a very good so far where they have opened locations).
Posted by: Craig Chester | July 10, 2004 at 02:12 AM