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« Experiential Marketing Power Conference Highlights | Main | Experiencing Dreams »

July 06, 2004


Craig Chester

Cold Stone Creamery maybe is not large enough of a chain to gain enough votes to win an award like this, but they are actively moving their company ahead to sell an experience rather than just ice cream. (i.e. they train their employees to sing when tipped). Truly a unique ice cream experience and with the number of stores opeing around the country, it looks like ColdStone aims to transford the idea of buying ice cream like Sratbucks did to coffee. (When you think "ice cream", they want you to think "cold stone" and are doing a very good so far where they have opened locations).

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