I just read a little piece in Vanity Fair that seemed to fit right in with all the various "customization bars" popping up these days (think Cereality Bar & Cafe, where you can create your own cereal treat by mixing and matching cereal and toppings, or the Apple store's Genius Bar, where you can get technical support one-on-one). The newest is the Charm Bar in the Links of London flagship store in Soho. As author Punch Hutton writes, "It's a virtual treasure chest of retro and modern trinkets: horseshoes, starfish, martini glasses, Buddhas and bikini tops are just a few of the more than 200 gold and silver pieces - ranging from $65 to $3,400 - from which to choose ... The Charm Bar invites you to pull up a stool and craft a personal piece that elicits memories of family and friends, happiness and lovers, holidays and milestones." The Links of London website refers to the experience as "freedom of choice at the charm bar." Hmmm ... memories, personal meaning, relevance, interactivity. Sounds like the definition of experiential marketing to me.