I love football (to my readers around the world, I'm referring to the American version FYI). College and NFL alike. I'm somewhat enjoying the little "stick-it-to-you" campaign that LSU fans are putting together for USC. Yes, I was born in Louisiana. Yes, my dad went to LSU. So I have a bias. But I'm not a meanie. I just found it extremely annoying that ESPN and all the hypemasters decided to market this year's college championship as a potential threepeat, when it simply wouldn't have been even if USC had won this year (which they didn't).
USC was and is a great team. Lots of Heisman Trophy winners and all that. They deserve accolades. But LSU won the BCS last year, my friends, fair and square. That accomplishment shouldn't be ignored. Perhaps the frustration of LSU's fans should be aimed at the sportscasters instead of USC fans, but that's not what's happening ... check out the billboard ad they'll be putting up in the next couple weeks in California: adfreak: LSU ‘Onepeat’ taunt aims for a real dynasty.
I wonder if we're headed toward a trend where citizen marketing includes more citizen advertising?