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« The Blame Game: It's the Bloggers' Fault | Main | AdPulp: Weak Taglines Rule The Day »

November 11, 2005

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Listed below are links to weblogs that reference ATL Launches New Tagline:

» Atlanta Gets a Lousy Brand from Brand Story
Katherine Stone at Decent Marketing recently posted about the launch of Atlanta's new brand, complete with new logo, slogan, and theme song. Yesterday Al Ries gave his opinion in his Ad Age column. According to a report on NPR last [Read More]

» USA TODAY Archives Search from USA Search Engine Optimization
Up-to-the-minute business & financial news, current market information, feature stories, personal finance and investment tools to help investors choose and ... [Read More]

» City branding from Johnnie Moore's Weblog
Katherine Stone is underwhelmed by Atlanta's new tagline (Atlanta: Every day is opening day). Christina Maynard at Ricksticks feels the same about the new logos for Toronto and Atlanta. I'm yawning too. My two (maybe five) cents: when people talk... [Read More]

Comments

Roger Prince

agree with you on opening day. Also find the Vegas tagline at cross purposes to their stated objectives of appealing to families. (the tv ads for that tagline have been great entertainment, but I wonder about the family appeal on those).
My family roots are in the South and I feel something relating to the heart would be good. For GA how about something related to "southern hospitality"---
Georgia-Southern Warmth
or how about just-----
Peachy.
Just brainstorming. Guess I better have another cup of coffe.


Gabriel Salcido

The slogan could be better, but the logo reminds me of a hurricane in a weather map.

Gabriel S.

Anthony L. Ingram

Hello: I agree that what they have come up with is less than stellar. I grew up just south of Atlanta and have to drive AROUND Atlanta every time I visit home. I live in Knoxville, Tn and saw a story in the local paper about the efforts to brand Atlanta and how they were/are having difficulty. I went to the Atlanta site (NOT a very user friendly site at all)and asked if they would be interested in receiving some suggestions. I got NO response -- zip, zero, nada, zilch ---- zero. Does not look like they were very open to suggestions -- but, based on what they came up with...maybe they SHOULD have been. Below are some of the ideas that I had PLANNED to submit.

ATLANTA: RIDE THE RHYTHM
ATLANTA: FEEL THE HEAT
ATLANTA: GATEWAY TO ADVENTURE
ATLANTA: FAST FORWARD
ATLANTA: HEARTBEAT OF THE SOUTH
ATLANTA: HOME TOWN AND HIGH TECH
ATLANTA: HIGH CLASS
ATLANTA: AT THE TOP OF IT ALL
ATLANTA: FEEL THE FIRE
ATLANTA: BEYOND THE NORM
ATLANTA: EVERYTHING YOU WANT. AND MORE
ATLANTA: THE HEAT IS ON
ATLANTA: THE FUTURE IS HERE
ATLANTA: WE'VE GOT IT ALL
ATLANTA: BEYOND YOUR EXPECTATION
ATLANTA: ALL YOU WANT. AND MORE.
ATLANTA: THE BEST OF IT ALL
ATLANTA: WE'VE GOT THE HEAT
ATLANTA: THE BEST OF THE PAST. THE BRIGHTEST OF THE FUTURE.

Jeff Kallay

I've lived in Atlanta for 15 years. The Vegas line, as well as the Dallas Texas' Think Big. Live Large. Are action statements, you can place yourself in them. There is no story to be told in the ATL opening day line. The whole brand Atlanta initiative reminds me of the 1996 Atlanta Olympic games mascot fiasco a.k.a Whatizit or Izzy.

Anthony Ingram

Keeping in line with the ACTION element of a tagline:

Atlanta: You make it hot!
Atlanta: Come make some heat!
Atlanta: Some like it hot!
Atlanta: Make some heat of your own!

olivier blanchard

That iIS pretty lame. Wow. It's really sad. (I love ATlanta too.)Why does Atlanta need a tagline anyway?

RichW

Was just there yesterday and the campaign is all over the place. While the tagline makes little sense or emotional connection, the earlier poster was right on about the hurricane image - after all the storms this year, why would they even consider that image?

Btw, went to the aquarium. It is very nice and I hadn't seen belugas before. But I had been to similar in Auckland... so the experience in ATL was a bit underwhelming, mostly because it wasn't New Zealand. But the thing that got me was the airport/stadium-like security on entry - the wanding and confiscation of matches & lighters... just seemed so, well, UNwelcoming.

Alicia Dunlap

Atlanta: That's Hot
Atlanta: Hot & Heavy
Atlanta: We're Hot, They're Not
Atlanta: Peaches & Steam
Atlanta: Get Crunk
Atlanta: Wear out Your Welcome
Atlanta: One Big Peachtree
Atlanta: Follow the Yellow Brick Peachtree

Darren Davis

I think the new slogan is great!

-Darren
http://www.ablewise.com/ads/view/62722/

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Art West

Here's my suggestion:

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Hi, I think your article its very important and interesting,good work, thanks for sharing!! Have a nice day!

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wow new tagline I need to use it.

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Atlanta: Wear out Your Welcome
Atlanta: One Big Peachtree
Atlanta: Some like it hot!
Atlanta: Make some heat of your own!

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I've been a fan of the Bravos of Atlanta but the construction of this new aquarium was very appealing to him to my children.

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