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« Vote Or Die. (Not really.) | Main | Back From Hiatus »

June 22, 2005

Comments

Crystal

I am with you!! I recently read a Sports Illustrated article on the fiasco Marquette has been going through on renaming, then outrage, then renaming again. An athlete had gotten a huge eagle tattooed on his back to demonstrate his committment to the team, and then they changed the name...ouch!
Here's a link to a similar article. My thought: how could the administration think this was going to be a good idea???? And, perhaps sports teams and schools need to be educated on the power of branding.

http://sportsillustrated.cnn.com/2005/writers/john_walters/05/12/gold.watch/

Abnu

Just for the record, the Wordlab post about the Notre Dame Fighting Irish changing their name to "Gold and Blue" was just a send-up of the Marquette University sports team naming fiasco, also mentioned in my post, which changed its name from Marquette Warriors to the Golden Eagles. I figured the notion of the Notre Dame Fighting Irish changing their name would be an obvious parody. I'm glad you found the idea ridiculous!

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