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« Going Local: Farmers Trading Cards | Main | Inspiration Sans Cheese »

May 06, 2005

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Robert Steers

Interesting comments on McDonalds, with a strange analogy thrown in. Do you REALLY think that McDonalds has sold their soul, or are they jumping on a marketing bandwagon? [www.brandchannel.com, http://www.productplacement.biz/billboard.php]

They have been placing products in movies before, why not songs? They mastered the art of merchandising to attract kids, why not use their idols to increase Mcdonalds kudos?

I understand that your blog pushes "decent" marketing, but I think that, as with all marketing, there needs to be a certain amount of "Brand Fit" to the choices.

Without question companies fail to create a relationship with their customers on a variety of levels. Mcdonalds is one of the biggest culprits, mainly because of their business model. This is a shame because they were one of the pioneers of good, consistent, customer service.

I think that the issue at heart is that the company brand, soul or model, requires mass market media advertising that appeals to the lowest common denominator. You can't blame them for trying to appeal to one of their target audiences can you??

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