I know I'm a little behind in commenting on the story about McDonald's offering money to rappers as an incentive to name check the Big Mac in their songs. Blame it on the fact that, as I recover from back surgery, most of what I've done for the last few weeks has involved sleeping, with a little sleeping thrown in for good measure.
Yet I can't resist sharing my sadness and deep regret with you regarding the depths to which McDonald's has fallen. This story reminds me of some poor soul having to pay a lady of the evening for sex. McDonald's is taking the "if you can't get it on your own merits, just go buy it" approach. Hello! If they're not rapping about your two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun already, perhaps it's because Big Macs are not worth rapping about. Besides, if you're going to do it, don't be like Hugh Grant and Eddie Murphy and get CAUGHT, for goodness sake!
I just love that hip hop impresario Jermaine Dupri called the whole idea cheesy! Seems McDonald's sure has gotten themselves into a pickle. :)