Inspiration Sans Cheese

On Fast Company's blog, I read about these cool motivational posters designed by Right Brain Terrain.  I checked them out, and I really, really like them.  They are so much better than that stuff they sell at Successories, the place my husband and I like to call "Cheesecessories".  I have to say that whenever I see one of those posters, I just cringe.  You know the ones ...

What I really like about Right Brain Terrain is the passion that is displayed in the way they describe what they do:

AMPs [alternative motivational posters] avoid the all-too established formula of the mainstream motivational poster: color photograph, giant type, faux frame thingy, and inspirational quote on blindingly shiny paper.  RBT believes that such posters serve a purpose and a specific audience, but since they don't appeal to us we decided to create ones that do.

AMPs are subtle, loud, metaphoric, ambiguous, motivational, literal, symbolic, obvious, bright, dark, distressed, clean, colorful, black and white, surprising, predictable, unique, exciting, boring, inspiring ... There are no rules -- just gut.  The process is a visceral one that is fueled by a yearning to positively contribute to society, for the sheer love of the creative process, for the poetically stagnant nature of posters, and for the deliberate art of contemporary graphic design ...

AMPs are not intended to inspire one to get off the couch and run a marathon.  We believe they serve as subtle reminders of our imperfect nature or of our personal victories.  They can be our cheerleaders on good days and our coaches on bad ones ...

Anyway, you get the picture.  Or the poster, as it were. 

Besides which, it seems the founder, Frederic Terral went to Michigan State University.  So did I.  (Go Spartans.)

Comments

[Chris Biber]

Another good take on these motivational posters, and my personal favorite:
www.despair.com - they have a great interpretation of common themes such a laziness, mediocrity etc.
Worth a visit...

Chris

[Ty West]

I love "ego" and "focus."

While the posters look exceptional, I can't help thinking that some poor designer had these digital experimentations laying unused on his computer before setting this business up as an afterthought. Not that matters. I'm going to return to his site some day soon and buy one of his posters anyways!

[Generic Viagra]

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