I came across this interesting tidbit about "going local" in the magazine InCircle entree:
"Recently the thing that's made travel easier -- globalization -- has also made it less exciting. Luckily people are starting to realize that the big-box stores and chain restaurants only make us want to stay at home. So everybody's starting to go local: restaurants, hotels, even neighborhoods. The need to be authentic, to be small, self-run, and tied to the community, has led to the 'boutiquing' of the world."
Personally, I like the boutiquing of the world. I think businesses that have a manageable size, and that require senior management to be in constant contact with both their staff and their customers, invariably always provide better experiences. The article offers up a restaurant in Cambridge, Massachusetts, as an example of going local.
"At Henrietta's Table in Cambridge, Massachusetts, your check comes with a trading card of one of the farmers they buy from."
I think this is a really nice touch. The restaurant believes the cards are an interesting way to help diners learn about the people who play such a big part in bringing the meal to the table. I believe what they are doing is humanizing their work and providing a storyline for the dining experience.