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« Exactly What Is "Experiential Marketing?" | Main | Empirical Experience »

January 18, 2005

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Listed below are links to weblogs that reference Delta's Undeserved Pat on the Back:

» Determinedly Detracting Delta from Johnnie Moore's Weblog
Katherine Stone does some determined detracting of Delta Airlines.Delta's new full-page ad campaign for its launch of Simplifares really grates on my nerves. The ad features the headline "How one airline is changing everything," as well as the company'... [Read More]

» Dishing on Delta from face2face
Katharine Stone at Decent Marketing has a lot to say about how Delta's marketing its new Simplifare program. While meeting planners may bemoan the fact that the airline also, with much less fanfare, did away with its meetings desk--no more [Read More]

» Changing Stripes on A Zebra from CCUCEO
I believe there's a behavior pattern among a herd(flock, covey, group, arrangement..) of zebras. They surround the new born zebra to force them to stare at their mother until her stripe patterns are implanted in the newbie's brain. [Read More]

Comments

Jim Logan

Excellent post! I believe one of the lessons to learn here is that people will see through the veil of self congratulations many companies wear and present as innovative, fresh, and leading. To me, these failed attempts to appear the leader loose credibility and lessen the brand they're trying to promote.

Delta Employee

Have we ever heard the term Southwest? You bet we have. The company that pays it's employees peanuts while it rakes in profits galore. Such a company is not sustainable in the long term. As evidenced by the union contract negotiations with Southwest last year, eventually, employees are going to want a piece of the pie.
Furthermore medallions like yourself (you are probably a Silver Medallion judging by how ignorant you are of the industry in general) keep wanting more for less... Well guess what? You don't get something for nothing. While you jackasses bitch about prices, we, the people who actually do the work, are the ones paying the price with job cuts and pay reductions.
Meanwhile the statement "how one airline is changing everything" refers to legacy carriers... Or as we like to call them REAL air lines. The unfortunate result of all this is that I haven't seen a pay raise in 6 years and don't expect one any time soon.
Don't get me started on overselling flights either... You don't want us to oversell flights? Show up for the flight you buy or lose the ticket. We have to protect ourselves too. So we oversell to keep the planes as full as possible so we can scratch out a profit at the super low fares we charge to keep you happy.
Stop complaining. You have nothing to complain about.

Galia

Great post! I have used so many airlines in my life. By far the worst service was in Delta. This company has no concern what so ever to the passengers. I have had few incidents of people arriving to the airport more then three hours before the flight, but missed the flights becuase Delta decided to have only one person deal with the passengers, so the queue took longer then 3 hours. Thats their way to deal with over-booking

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what is the approximate mix for the SUBSCRIPTION vs. ADVERTISING
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Prior to merging with Northwest Airlines, Delta Air Lines had an all-Boeing (including McDonnell Douglas aircraft) fleet. Delta inherited numerous Airbus aircraft in its merger with Northwest Airlines. Delta was one of the last major airlines to operate the original Boeing 737–200 models, until the last of these aircraft retired in 2006.

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Interesting, It's time to understand that people want engagement and they want community. How are we in marketing going to provide that for them? Hint: not in traditional broadcast media.

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