There has been a lot of discussion of Lovemarks in the marketing blogosphere, so it was with great interest that I went to see Kevin Roberts speak earlier this week at the PromoExpo conference in Chicago (I was there to participate on a panel about experiential marketing). I couldn't help but feel I was being "guru-ized" ... you know, when someone comes up with a clever new way to say something that they can get quite a bit of money and notoriety from.
Of course, I like Mr. Robert's focus on emotion ("emotion leads to action, reason leads to conclusion" he said). And I also thought his discussion of mystery, sensuality and intimacy in marketing was interesting, though not groundbreaking by any means. But then he went on to say that brands are dead, after which he showed a procession of TV ads for brands, followed by a discussion of brands as he has re-branded them -- as lovemarks. That's where he lost me.
Here's Johnnie Moore's take on the whole thing: Link: Johnnie Moore's Weblog: Is Lovemarks brilliant?.