I've just returned from a fabulous vacation in the Caribbean - refreshed and ready for more decency in marketing. On the heels of my post a week or so ago about cigarette marketing, I found this interesting tidbit in BusinessWeek's September 6 issue:
"Ever wonder if advertising execs have qualms about promoting bogus diet supplements or 'safer' cigarettes? If they do, apparently 'moral myopia' keeps them silent about ethical quandaries, notes a study of 29 ad agencies. The study says ad execs get so immersed in clients' corporate culture that this condition leads them to lose their objectivity."