I'm not sure how much more we can talk about the subject of Indecent Marketing. I don't think it's good to harp, but I can't ignore the story from 60 Minutes this past weekend: CBS News | Undercover Marketing Uncovered | July 23, 2004?10:31:20.
When you attempt to con or mislead, you begin heading toward the land of criminal, if you ask me. I know it's a free society and we're all allowed to be jerks if we so choose. Marketers can do what they want. But I must say I'm relieved that many of us are starting to refuse to behave in ways that show no respect whatsoever for the consumer.
It's too bad that CBS chose to paint all marketers with the same brush - like their assertion that there is deception in all advertising. I think a lot of companies and brands present what they offer through clever, compelling communication, but not deception. Not every marketer resorts to poor methods when selling products, and it's too bad that so many believe we do because of our greedy cousins who choose to take that route.
I'm sure this story will be fodder at the "Does Marketing Need Reform?" conference in Boston. I've got my plane ticket and my hotel room and I can't wait to go there and report back to you on what takes place.
Thanks to Peter Caputa for sending me the link.