Lucian James at Agenda - Breaking News has a link today to a story in Ad Age called "Battle For the Streets: Marketers vs. Ad-Weary Consumers" by Lisa Sanders. My favorite points in the article:
* Thirty years ago the average American was targeted by 560 daily advertising messages, according to research from the Media Kitchen. Today, the number is over 3,500.
* This leads to an increasing lack of attention paid by consumers to commercial messages, which Sanders says will only likely lead to ever more desperate efforts to gain attention.
* Despite the popularity of guerilla-type efforts, Sanders points out that their effectiveness vs. other types of media is debatable.
And then finally, the quote in the article that nearly has me bowled over laughing: A gentleman from Scion states, in reference to guerilla marketing tactics, that "People recognize that we are willing to work very hard to get their attention, which leads to an emotional relationship with the brand." Excuse me? The idea that forehead tattoos, sidewalk ads and street stunts lead to emotional relationships with brands is, in my opinion, a completely silly assertion. Period.