Experiences can go anywhere. Just as Starbucks turned coffee into a social, indulgent experience (remember when we used to pay 50 cents for a cup of coffee?), plenty of other industries are now joining the fray. To wit, I just read about a local dentist called Dental Design of Kedron. According to the local paper, the dentist's office offers "several amenities to patients, including a complimentary juice bar with fresh fruit, full-body massage units on the treatment chairs, flat-screen televisions with DVD players to watch movies while being treated, and iPods for your music listening pleasure." I can still hear the horrible sound of the drill grinding on my teeth as a child - using music and television to drown it out is a GREAT idea.
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Now if they could just add a little vodka to my orange juice smoothie, I wouldn't mind going to the dentist at all!
Love your blog!
Michele
Posted by: Michele Miller | April 04, 2004 at 09:26 PM
Starbucks actually borrowed the idea of the third place from an author named Ray Oldenburg, who wrote a very interesting book called "The Great Good Place". I'd highly recommend it to anyone interested in the concept.
Posted by: Katherine Stone | May 05, 2004 at 01:21 PM